Industrial Marketing Case Studies

Commercial High Rise

Design a value proposition your customers want

The team engaged Lighthouse Marketing to help them develop their unique customer value proposition. John began the process by conducting a customer survey to identify the customer’s key value drivers and pain points.

Aerocycle Trucks

Create a unique market position for your brand

Knowing Aerocycle required an experienced and strategic industrial marketer to develop its ‘go to market’ strategy, Brendan engaged Lighthouse Marketing.

Rail Case Study

Bring fresh ideas to your communications

“John provides a professional service and uses his extensive marketing knowledge to bring to life our Alliance communications”, said the Novo Rail GM.

Titanium Services Group

Develop your brand identity

Lighthouse Marketing created a brand identity that reflected the company values and appealed to Titanium Service Group’s target customers.

ECM-plant at night

Position your business for profitable sales growth

ECM engaged Lighthouse Marketing to research and provide a strategic overview of the evolving Queensland mining, oil and gas markets to assist with the company’s strategic planning activities.

Lighthouse on East Coast of Australia

Determine what influences industry competition

The company engaged Lighthouse Marketing to research and analyse the industry, and provide strategic recommendations for the management team.

Just-in-time marketing communications

The RCR-ODG rail team sought support from Lighthouse Marketing to develop marketing communications materials with a fast turnaround time…

Sheet Steel Case Study

Know your competitor’s strategy

Before the Australian steel rollformer developed their marketing plan, they needed to better understand their competitor’s strategy…

Architectural Precast Walling

Create a marketing strategy to improve customer communications

With new manufacturing technology installed, Hanson Precast required a marketing strategy to communicate their new capabilities to customers…

Develop your unique customer value proposition

The workshop objectives were to understand BSA’s competitive advantages, identify target markets, and create a unique customer value proposition…

Blast Furnace Steelmaking

Uncover new insights to drive your marketing strategy

The insights generated from the market research and analysis provided OneSteel with an understanding of the key opportunities and issues for…

Electrical Maintenance for Woolworths

Demonstrate your capabilities through storytelling

What the PSG management team needed was a simple and quick method to communicate their capabilities and successes in a storytelling way…