Industrial Marketing Services for builders, manufacturers, and engineers.

A challenge for many industrial businesses is reshaping their customer value proposition to take advantage of new market opportunities.

Changing customer behaviours, increased competition, and technological innovation are forcing businesses to re-evaluate ‘what they do‘, ‘whom they are for‘, and ‘how they are different‘.

I specialise in helping you answer these critical questions by conducting market research, developing marketing strategies, writing engaging communications, and facilitating workshops.

If you want to increase revenue by creating marketing that attracts, retains and grows customers… then phone me (John) now on 0418 97 3699. 

Lighthouse Marketing’s Core Competency Framework

01_MarketResearch_btn02_StrategicMarketing_btn03_Comms_btnFramework_body

Points of Difference

Manufacturing, construction and engineering industry specialist

You get marketing support from someone who understands how to increase sales and profits in industrial markets.

Analytical AND Creative

I love doing regression analysis as much as I love creating a website.

Personalised experience

The benefit for you is consistent and dependable marketing support from someone who understands your business.

Sales Growth Focus

The question you might ask, and which I strive to answer ‘yes’, is: Will this marketing activity lead to profitable sales growth for my business?

What I Want To Achieve

What is my goal?

I want to help industrial businesses make great marketing.

How will I do this?

By being unique.

By standing for: distinctiveness, transparency, evidence based decision – making, and strategic thinking.

By appealing to a select group of customers.

By building strong customer relationships.

When will I know I’ve accomplished my goal?

When I am recognised by my customers as their ‘Go-To’ marketer for all their marketing challenges and needs.