Industrial Marketing Strategy & Tactical Plans

Your marketing strategy is your growth plan. It establishes where you want to go, and how you’re going to get there.

Our expertise is helping you develop and implement an industrial marketing strategy so that you find the hidden treasure before your competitors do. The diagram below highlights our 5 step method to help you grow your business.

We can provide the tools and processes to help you at any one step, or support you and your team through the complete 5 step industrial marketing strategy process.

Our 5 step Industrial Marketing Strategy framework:


“Aerocycle engaged Lighthouse Marketing for a full rebrand of our company. The quality of the finished product was above and beyond. Only 6 months after the rebrand, our sales have increased by 35%. Proof is in the pudding”!

Brendan WatsonDirector

“Lighthouse Marketing provided a comprehensive assessment of market trends, competitor assessment, and strategic opportunities for ECM’s consideration.  The quality of the information delivered was sound and easily applicable to the company’s strategic planning activities”.

Patrick O’BoyleManager - Growth and Development

“The marketing concepts developed by Lighthouse Marketing are already having a positive effect on our objective to improve communications with architects, builders, and engineers. And the new Precast website designed by Lighthouse Marketing is recognised within the Group as the best Hanson branded website to date”.

John HewittGeneral Manager

“The strategic marketing workshop and subsequent report from Lighthouse Marketing has enabled us to focus our marketing and sales activities on those key market segments that value what we have to offer”.

Philip CrawfordGeneral Manager - Business Development

“I’ve worked with John for many years. He does a great job, and that’s why we brought him into ENGIE to do our marketing”.

Mark WilliamsonManaging Dirctor, ENGIE Services