Industrial Marketing Specialist
Hello, my name is John McCarl, founder and Managing Director of Lighthouse Marketing.
Since beginning my career in the steel industry, I have developed a passion for industrial marketing and communications. With 20-years marketing experience in manufacturing, construction, and engineering industries, I’ve helped my employers increase sales by designing value propositions that customers want and creating communications customers enjoy.
How it all began
As a former marketing manager working for large manufacturing and engineering companies, I was often challenged with high priority projects, yet with limited resources and time. Having an industrial marketing specialist who understood what it takes to compete in manufacturing, construction and engineering markets AND could provide a full range of marketing support services is what I needed….and hence, Lighthouse Marketing was born in June 2012.
My goal is ‘to become an extension of your business’ – providing you with marketing expertise and support on an as needed basis. The benefit of this model is your marketing projects get completed by an experienced industrial marketer with new ideas and a different perspective.
Experienced and qualified
I began my marketing career, and spent many enjoyable years, in the Australian steel industry. Later, I worked for a glass bottle manufacturer in Melbourne and a building products manufacturer in Raleigh, North Carolina. Prior to starting Lighthouse Marketing, I worked for an electrical engineering company in Sydney.
My qualifications include:
- Certified Practising Marketer – Australian Marketing Institute
- Undertake 100 hours of professional development every three years
- Master of Business Administration – Melbourne Business School
- Bachelor of Business Administration – University of Georgia (USA)