Architectural Precast

Create a marketing strategy to improve customer communications

With the installation of new precast finishing technology in their factory, and many high profile architectural wall panel construction projects under their belt, Hanson Precast had a strong story to tell their customers.

The next step for the management team was to develop a communications strategy.

Hanson Precast sought help from Lighthouse Marketing to develop a marketing strategy and action plan.

Key elements of the strategy included development of a customer value proposition, creation of a new website, and the design and management of an email marketing campaign.

The marketing concepts developed by Lighthouse Marketing are already having a positive effect on our objective to improve communications with architects, builders, and engineers. And the new Precast website designed by Lighthouse Marketing is recognised within the Group as the best Hanson branded website to date.

John Hewitt, Precast Manager