CREATE A UNIQUE MARKET POSITION FOR YOUR BRAND
Brendan Watson, Director of Aerocycle, recognised an opportunity to expand the family plumbing business when he took over from his father. He wanted to refocus the company around its boiler and pumping capabilities and target the commercial building services sector.
Knowing Aerocycle required an experienced and strategic industrial marketer to develop its ‘go to market’ strategy, Brendan engaged Lighthouse Marketing.
Lighthouse Marketing developed Aerocycle’s new brand identity, market positioning and customer value proposition. Once the strategic marketing elements were established, John (Lighthouse Marketing) created a website and capability statement that clearly communicates the customer benefits of working with Aerocycle.
“Aerocycle engaged Lighthouse Marketing for a full rebrand of our company. The quality of the finished product was above and beyond. Only 6 months after the rebrand, our sales have increased by 35%. Proof is in the pudding”!
– Brendan Watson, Director