Determine what influences industry competition
The management team for a subsidiary of a multi-national company wanted to obtain an independent review and analysis of one of their product divisions. The division manufactures and distributes ICT products and systems in Australia. The division’s problem was declining market share in a highly competitive industry.
The company engaged Lighthouse Marketing to research and analyse the industry, and provide strategic recommendations for the management team.
The research was broken down into 6 key steps:
- Industry Research & Analysis
- Customer Survey
- Competitor Analysis
- Market Trends and Outlook
- Key Insights
- Strategic Options
“The research conducted by Lighthouse Marketing gave us an external insight into our customer’s perceptions of our ‘point of difference’ distilled down into a clear and concise view”
– Malcolm Stewart, Managing Director