Position your business for profitable sales growth
ECM engaged Lighthouse Marketing to research and provide a strategic overview of the evolving Queensland mining, oil and gas markets to assist with the company’s strategic planning activities.
Lighthouse Marketing put into action the following 5-Step Research Methodology:
- Industry Analysis – to identify key competitors, analyse market profitability, and determine the main factors influencing competition
- Competitor Analysis – to understand strengths and weaknesses, target markets, market positioning, current and future strategy.
- Market Trends and Outlook – to understand customer buying trends, growth segments, and key success factors.
- Key Insights – to identify the market opportunities and potential pitfalls.
- Strategic Options – to recommend potential market strategies for consideration.
“Lighthouse Marketing provided a comprehensive assessment of market trends, competitor assessment, and strategic opportunities for ECM’s consideration. The quality of the information delivered was sound and easily applicable to the company’s strategic planning activities”
– Patrick O’Boyle, Manager – Growth and Development