HOW WE GROW YOUR BUSINESS

1. INSIGHTS 

Discover your market opportunities
  • Strategic planning workshops
  • Market research
  • Customer surveys

2. CUSTOMER VALUE PROPOSITION

Define who you’re for, what you offer, and how you’re different
  • Target markets
  • Value creators & pain relievers
  • Brand positioning

3. MARKETING OBJECTIVES

Establish customer targets that drive sales  
  • Acquisition
  • Retention
  • Growth

4. MARKETING STRATEGIES & TACTICS

Formulate your plan of action    
  • Customer segments
  • Products / brands
  • Communications
  • Sales and distribution channels

5. EXECUTION & EVALUATION

Summarise the plan on a single page     
  • Marketing calendar
  • Budget
  • ROI
quotes

John has become an extension of our business, building strong relationships and providing strategic marketing support that has helped grow the business. I’m pleased with John’s reliability, creativity and how he simplifies tasks that just seem to get done.

Dennis Crestani

CEO & Managing Director AUSREO

AREAS OF EXPERTISE

MARKET RESEARCH

CUSTOMER

Steel Reinforcement Institute of Australia

CHALLENGE

140,000 tonnes of reinforcing steel is supplied in the building and construction market with no certification that is conforms to Australian standards.

RESULT

Implemented a Quality Guaranteed marketing campaign after surveying builders and finding out that 75% did not know if the steel they purchased conformed to Standards.

STRATEGIC MARKETING

CUSTOMER

Titanium Services Group

CHALLENGE

New entrant in the highly competitive electrical maintenance services industry.

RESULT

Developed the brand, customer value proposition, and positioning of the business as a specialist provider of critical electrical asset maintenance in four target market segments.

COMMUNICATIONS

CUSTOMER

AUSREO

CHALLENGE

Inconsistent messages and poor use of digital and social media channels to communicate their value proposition was limiting their ability to attract new customers.

RESULT

Created a new website and social media pages to post engaging content, including video, case studies, events, news articles, and innovations.

WORKSHOP FACILITATION

CUSTOMER

Novo Rail Alliance

CHALLENGE

Ensuring the lessons learned after 10-years’ constructing rail infrastructure for Transport for NSW could be passed on to future alliances.

RESULT

Wrote internal newsletter, conducted interviews, and facilitated workshops, which led to the production of the Top 5 Lessons Learned report.

quotes

Having John head up the Comms team for Novo Rail when it was at its peak made it trouble free for me. His initiative kept our leadership team connected to both the broader team and our key stakeholders.

David Robotham

General Manager – Rail Laing O’Rourke

JOHN McCARL
Managing Director

I founded Lighthouse Marketing in June 2012 to provide industrial businesses with strategic marketing support. My goal is to ‘become an extension of your business’ by helping you grow over the long-term.

Contact me if you think there might be some opportunities to help each other.

CONTACT

john.mccarl@lighthousemktg.com.au
T. 0418 973 699

MELBOURNE

PO BOX 183
HAMPTON, VIC 3188

SYDNEY

PO BOX 237
BALMAIN, NSW 2041

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