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Strategic planning workshops
CEO & Managing Director AUSREO
Steel Reinforcement Institute of Australia
140,000 tonnes of reinforcing steel is supplied in the building and construction market with no certification that is conforms to Australian standards.
Implemented a Quality Guaranteed marketing campaign after surveying builders and finding out that 75% did not know if the steel they purchased conformed to Standards.
Titanium Services Group
New entrant in the highly competitive electrical maintenance services industry.
Developed the company brand, customer value proposition, and positioning as a specialist provider of critical electrical asset maintenance in four target market segments. The business is achieving annual sales growth of 15% since 2016.
Inconsistent messages and poor use of digital and social media channels to communicate their value proposition was limiting their ability to attract new customers.
Created a new website, social media pages, videos, case studies, news articles, and capability statement that make it easy for customers to choose AUSREO. Annual sales have increased an average of 13.3% over the past 3 years.
Novo Rail Alliance
Ensuring the lessons learned after 10-years’ constructing rail infrastructure for Transport for NSW could be passed on to future alliances.
Wrote internal newsletter, conducted interviews, facilitated workshops, and produced lessons learned reports.
General Manager – Rail Laing O’Rourke
I started Lighthouse Marketing in June 2012 to provide building and construction, engineering, and manufacturing businesses with strategic marketing expertise. My approach is to partner with select customers for mutual long-term growth. I work in Melbourne, Sydney, and Adelaide.
T. 0418 973 699
PO BOX 183
HAMPTON, VIC 3188
PO BOX 237
BALMAIN, NSW 2041