HOW WE GROW YOUR BUSINESS

1. INSIGHTS 

Discover your market opportunities
  • Strategic planning workshops
  • Market research
  • Customer surveys

2. CUSTOMER VALUE PROPOSITION

Define who you’re for, what you offer, and how you’re different
  • Target markets
  • Value creators & pain relievers
  • Brand positioning

3. MARKETING OBJECTIVES

Establish customer targets that drive sales  
  • Acquisition
  • Retention
  • Growth

4. MARKETING STRATEGIES & TACTICS

Formulate your plan of action    
  • Customer segments
  • Products / brands
  • Communications
  • Sales and distribution channels

5. EXECUTION & EVALUATION

Summarise the plan on a single page     
  • Marketing calendar
  • Budget
  • ROI
quotes

John has become an extension of our business, building strong relationships and providing strategic marketing support that has helped grow the business. I’m pleased with John’s reliability, creativity and how he simplifies tasks that just seem to get done.

Dennis Crestani

CEO & Managing Director AUSREO

AREAS OF EXPERTISE

MARKET RESEARCH

CUSTOMER

Steel Reinforcement Institute of Australia

CHALLENGE

Gain a deeper understanding of residential builders’ attitudes, preferences and behaviours to reinforcing steel.

RESULT

Developed a Quality Guaranteed campaign after surveying 32 builders by telephone.

STRATEGIC MARKETING

CUSTOMER

Titanium Services Group

CHALLENGE

New entrant in the hyper-competitive electrical services industry.

RESULT

Positioned the business as a specialist provider of critical electrical asset maintenance in four market sectors.

COMMUNICATIONS

CUSTOMER

AUSREO

CHALLENGE

Too much information and poor layout made their marketing communications difficult for customers to follow.

RESULT

Easy to read website and capability statement that communicates their customer value proposition.

WORKSHOP FACILITATION

CUSTOMER

Novo Rail Alliance

CHALLENGE

Share the key lessons learned after 10-years’ constructing rail infrastructure for Transport for NSW.

RESULT

Conducted interviews, facilitated workshops, and wrote Top 5 Lessons Learned report.

quotes

Having John head up the Comms team for Novo Rail when it was at its peak made it trouble free for me. His initiative kept our leadership team connected to both the broader team and our key stakeholders.

David Robotham

General Manager – Rail Laing O’Rourke

JOHN McCARL
Managing Director

I founded Lighthouse Marketing in June 2012 to provide industrial businesses with strategic marketing support. My goal is to ‘become an extension of your business’ by helping you grow over the long-term.

Contact me if you think there might be some opportunities to help each other.

CONTACT

john.mccarl@lighthousemktg.com.au
T. 0418 973 699

MELBOURNE

PO BOX 183
HAMPTON, VIC 3188

SYDNEY

PO BOX 237
BALMAIN, NSW 2041

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