Slide EVERY INDUSTRIAL BUSINESS HAS OPPORTUNITIES TO GROW THROUGH STRATEGIC MARKETING. IT'S WHY OUR CUSTOMERS ENGAGE US.

HOW WE GROW YOUR BUSINESS

1. INSIGHTS 

Discover your market opportunities
  • Strategic planning workshops
  • Market research
  • Customer surveys

2. CUSTOMER VALUE PROPOSITION

Define who you’re for, what you offer, and how you’re different
  • Target markets
  • Value creators & pain relievers
  • Brand positioning

3. MARKETING OBJECTIVES

Establish customer targets that drive sales  
  • Acquisition
  • Retention
  • Growth

4. MARKETING STRATEGIES & TACTICS

Formulate your plan of action    
  • Customer segments
  • Products / brands
  • Communications
  • Sales and distribution channels

5. EXECUTION & EVALUATION

Summarise the plan on a single page     
  • Marketing calendar
  • Budget
  • ROI
quotes

John has become an extension of our business, building strong relationships and providing strategic marketing support that has helped grow the business. I’m pleased with John’s reliability, creativity and how he simplifies tasks that just seem to get done.

Dennis Crestani

CEO & Managing Director AUSREO

AREAS OF EXPERTISE

MARKET RESEARCH

CUSTOMER

Steel Reinforcement Institute of Australia

CHALLENGE

140,000 tonnes of reinforcing steel is supplied in the building and construction market with no certification that is conforms to Australian standards.

RESULT

Implementing a Quality Guaranteed marketing campaign after surveying builders and finding out that 75% did not know if the steel they purchased conformed to Australian Standards.

Marketing strategy is educating builders and engineers about how SRIA members keep Australia’s building and construction industry trustworthy, safe, and sustainable.

STRATEGIC MARKETING

CUSTOMER

Titanium Services Group

CHALLENGE

New entrant in the highly competitive electrical maintenance services industry.

RESULT

Developed a logo, customer value proposition, and positioning statement that supports the company’s vision to provide target customers with the best experience, exceeding their expectations, and becoming their partner of choice.

Achieve annual sales growth of 15% since 2016 by writing winning proposals and tender responses.

COMMUNICATIONS

CUSTOMER

AUSREO

CHALLENGE

Inconsistent messages and poor use of digital and social media channels to communicate their value proposition was limiting their ability to attract new customers.

RESULT

Creating integrated marketing communications, including website, social media pages, videos, case studies, news articles, product catalogue, logos and capability statement, that make it easy for customers to choose AUSREO.

Annual sales have increased an average of 15% over the past 5 years.

WORKSHOP FACILITATION

CUSTOMER

Novo Rail Alliance

CHALLENGE

Ensure the lessons learned from constructing rail infrastructure for Transport for NSW is passed on to future projects and alliances.

RESULT

Facilitate lessons learned workshops (virtual and in-person) that engage all participants  by identifying the project successes and improvements, determining ‘why’ they were successful (or not), and encouraging discussions that challenge points of view.

Developed final reports that summarise the workshop’s output so future projects can benefit from the team’s learnings.

quotes

Having John head up the Comms team for Novo Rail when it was at its peak made it trouble free for me. His initiative kept our leadership team connected to both the broader team and our key stakeholders.

David Robotham

General Manager – Rail Laing O’Rourke

JOHN McCARL
Managing Director

I started Lighthouse Marketing in June 2012 to provide building and construction, engineering, manufacturing, and industrial services businesses with strategic marketing expertise. My approach is to partner with select customers for mutual long-term growth. I work in Melbourne, Sydney, and Adelaide.

Contact me if you think there might be some opportunities to help each other.

CONTACT

john.mccarl@lighthousemktg.com.au
T. 0418 973 699

MELBOURNE

PO BOX 183
HAMPTON, VIC 3188

SYDNEY

PO BOX 237
BALMAIN, NSW 2041

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