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Strategic planning workshops
CEO & Managing Director AUSREO
Steel Reinforcement Institute of Australia
140,000 tonnes of reinforcing steel is supplied in the building and construction market with no certification that is conforms to Australian standards.
Implementing a Quality Guaranteed marketing campaign after surveying builders and finding out that 75% did not know if the steel they purchased conformed to Australian Standards.
Marketing strategy is educating builders and engineers about how SRIA members keep Australia’s building and construction industry trustworthy, safe, and sustainable.
Titanium Services Group
New entrant in the highly competitive electrical maintenance services industry.
Developed a logo, customer value proposition, and positioning statement that supports the company’s vision to provide target customers with the best experience, exceeding their expectations, and becoming their partner of choice.
Achieve annual sales growth of 15% since 2016 by writing winning proposals and tender responses.
Inconsistent messages and poor use of digital and social media channels to communicate their value proposition was limiting their ability to attract new customers.
Creating integrated marketing communications, including website, social media pages, videos, case studies, news articles, product catalogue, logos and capability statement, that make it easy for customers to choose AUSREO.
Annual sales have increased an average of 15% over the past 5 years.
Novo Rail Alliance
Ensure the lessons learned from constructing rail infrastructure for Transport for NSW is passed on to future projects and alliances.
Facilitate lessons learned workshops (virtual and in-person) that engage all participants by identifying the project successes and improvements, determining ‘why’ they were successful (or not), and encouraging discussions that challenge points of view.
Developed final reports that summarise the workshop’s output so future projects can benefit from the team’s learnings.
General Manager – Rail Laing O’Rourke
I started Lighthouse Marketing in June 2012 to provide building and construction, engineering, manufacturing, and industrial services businesses with strategic marketing expertise. My approach is to partner with select customers for mutual long-term growth.
T. 0418 973 699
PO BOX 183
HAMPTON, VIC 3188
PO BOX 237
BALMAIN, NSW 2041