Most likely, you are estimating your share of customer wallet based on how much they spend with you. This inward-looking…

One of the biggest opportunities for many industrial manufacturing and engineering companies is rediscovering their unique customer value proposition…

I put the phone down and thought about what he had just told me. He said, “our last supplier became…

I created the Customer Wish-List Matrix to help you evaluate whether your marketing is designed with the customers’ best interests…

I came away from the Word Marketing & Sales Forum (WMSF) at Melbourne Town Hall feeling inspired. A straight-talking, rebellious…

I am often asked, where do I begin with marketing? The client has grown their business from scratch and has…

The sceptical look on his face said, ‘good luck with that’, but what he told me was some of the…