STRATETIC MARKETING FOR INDUSTRIALS

HOW WE GROW YOUR BUSINESS

1. INSIGHTS 

Discover your market opportunities
  • Strategic planning workshops
  • Market research
  • Customer surveys

2. CUSTOMER VALUE PROPOSITION

Define who you’re for, what you offer, and how you’re different
  • Target markets
  • Value creators & pain relievers
  • Brand positioning

3. MARKETING OBJECTIVES

Establish customer targets that drive sales  
  • Acquisition
  • Retention
  • Growth

4. MARKETING STRATEGIES & TACTICS

Formulate your plan of action    
  • Customer segments
  • Products / brands
  • Communications
  • Sales and distribution channels

5. EXECUTION & EVALUATION

Summarise the plan on a single page     
  • Marketing calendar
  • Budget
  • ROI
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John has become an extension of our business, building strong relationships and providing strategic marketing support that has helped grow the business. I’m pleased with John’s reliability, creativity and how he simplifies tasks that just seem to get done.

Dennis Crestani

CEO & Managing Director AUSREO

AREAS OF EXPERTISE

MARKET RESEARCH

CUSTOMER

Steel Reinforcement Institute of Australia

CHALLENGE

140,000 tonnes of reinforcing steel is supplied in the building and construction market with no certification that is conforms to Australian standards.

RESULT

Implemented a Quality Guaranteed marketing campaign after surveying builders and finding out that 75% did not know if the steel they purchased conformed to Standards.

STRATEGIC MARKETING

CUSTOMER

Titanium Services Group

CHALLENGE

New entrant in the highly competitive electrical maintenance services industry.

RESULT

Developed the company brand, customer value proposition, and positioning as a specialist provider of critical electrical asset maintenance in four target market segments. The business is achieving annual sales growth of 15% since 2016.

COMMUNICATIONS

CUSTOMER

AUSREO

CHALLENGE

Inconsistent messages and poor use of digital and social media channels to communicate their value proposition was limiting their ability to attract new customers.

RESULT

Created a new website, social media pages, videos, case studies, news articles, and capability statement that make it easy for customers to choose AUSREO. Annual sales have increased an average of 13.3% over the past 3 years.

WORKSHOP FACILITATION

CUSTOMER

Novo Rail Alliance

CHALLENGE

Ensuring the lessons learned after 10-years’ constructing rail infrastructure for Transport for NSW could be passed on to future alliances.

RESULT

Wrote internal newsletter, conducted interviews, facilitated workshops, and produced lessons learned reports.

quotes

Having John head up the Comms team for Novo Rail when it was at its peak made it trouble free for me. His initiative kept our leadership team connected to both the broader team and our key stakeholders.

David Robotham

General Manager – Rail Laing O’Rourke

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JOHN McCARL
Managing Director

I started Lighthouse Marketing in June 2012 to provide building and construction, engineering, and manufacturing businesses with strategic marketing expertise. My approach is to partner with select customers for mutual long-term growth. I work in Melbourne, Sydney, and Adelaide.

Contact me if you think there might be some opportunities to help each other.

CONTACT

john.mccarl@lighthousemktg.com.au
T. 0418 973 699

MELBOURNE

PO BOX 183
HAMPTON, VIC 3188

SYDNEY

PO BOX 237
BALMAIN, NSW 2041

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