Entries by John McCarl

The Real Reason Customers Leave

I put the phone down and thought about what he had just told me. He said, “our last supplier became complacent. Their heart wasn’t in it”. I was conducting a customer survey for one of my clients. This was a respondent’s answer to the question: Why did you…

Keep Marketing Simple

I created the Customer Wish-List Matrix to help you evaluate whether your marketing is designed with the customers’ best interests in mind. The column headings contain the three pillars of simple marketing: (1) easy to understand; (2) easy to use; and (3) easy to access. The rows contain your core marketing elements.